... positively and significantly influenced return intention (RI), indicating their roles as sufficient drivers. However, the NCA results show that significance did not automatically imply necessity. At the full-sample level, consuming experience, co-creation experience (CC) and local food brand equity...

...Md Rabiul Islam; Sandra Maria Correio Loureiro; Inês Carvalho; Ana Ramires Purpose This study proposes a conceptual model and aims (1) to understand how co-creation experience influences guest engagement, (2) to analyse the effect of satisfaction and affective image between co-creation experience...