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Keywords: CoR
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Journal Articles
Journal of Hospitality and Tourism Insights (2024) 7 (2): 1169–1186.
Published: 31 July 2023
... engagement JD-R CoR Personal resources Customer-facing employees are brand ambassadors and the foundation of the customer experience. In the context of hospitality, engaged employees are sensitive to customers' needs and have proactive attitudes toward these needs and thus can provide high-quality...
