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Keywords: Cognitive destination image
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Journal Articles
Journal of Hospitality and Tourism Insights (2025) 8 (6): 2033–2056.
Published: 05 February 2025
...Mohammad (Amir) Nematpour; Zahed Ghaderi; Mohammad Ghaffari; Hamid Zare; Reza Mohammadkazemi Purpose This study explores the formation process of cognitive destination image among first-time Chinese millennial tourists visiting Iran. Design/methodology/approach Employing a comprehensive mixed...
