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Keywords: Cognitive-affective-conative model
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Journal Articles
Journal of Hospitality and Tourism Insights 1–20.
Published: 18 March 2026
... tourism TPB S-O-R Cognitive-affective-conative model PLS-SEM Fundamental Fund (FF67) National Budget ISL6701349S We thank the Fundamental Fund (FF67) National Budget for funding this research (Project Code: ISL6701349S). Heritage and cultural tourism are closely intertwined...
