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Keywords: Collaborative housing
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Journal Articles
Journal of Hospitality and Tourism Insights (2024) 7 (1): 291–311.
Published: 14 March 2023
...María-del-Carmen Alarcón-del-Amo; Carlota Lorenzo-Romero; Miguel-Ángel Gómez-Borja Purpose This study aims to understand the motivations behind using Airbnb as a collaborative housing platform brand, their impact on satisfaction and engagement, and how the latter affects brand electronic Word...
