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Keywords: Community support and benefits
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Journal Articles
Community support and benefits, culture and hedonism as moderators in the relationship between brand heritage, tourist satisfaction and revisit intention
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Journal of Hospitality and Tourism Insights (2024) 7 (5): 2525–2545.
Published: 06 November 2023
... model based on the brand equity theory (BET) is developed, and interrelationships between brand heritage, community support and benefits, hedonism, culture, tourist satisfaction and revisit intention. Design/methodology/approach The data were collected from 670 tourists visiting one of the heritage...
