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Keywords: Compelling messages
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Journal Articles
Journal of Hospitality and Tourism Insights (2026) 9 (1): 279–297.
Published: 18 August 2025
...), particularly for enhancing slow tourism, as it significantly influences tourist intentions (Solanki and Thomas, 2025). In this regard, incorporating slow tourism characteristics into compelling messages (Frost and Laing, 2013) brings numerous benefits. Previous research has examined tourism communication...
