... sustainable practices that align with the growing emphasis on environmental protection among consumers. This paper seeks to examine the influence of AI and DI on GI, sustainable performance (SP) and competitive advantage (CA). Design/methodology/approach Employing path modeling through the partial least...

... are unclear and under-researched. Against this backdrop, this research aims to investigate the serial mediating roles of employee creativity and competitive advantage in the relationship between EL and hospitality firm performance. Design/methodology/approach Adopting a survey research design, we...