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Keywords: Confirmatory factor analysis
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Journal Articles
Attitude towards alternative medicinal practices in wellness tourism market
Available to Purchase
Journal of Hospitality and Tourism Insights (2019) 2 (3): 278–295.
Published: 02 May 2019
... consisting of in-depth interviews with practitioners and questionnaire survey with 356 tourists. Confirmatory factor analysis has been done to confirm the latent variables of attitude towards alternative medicinal practices in wellness market. Findings Study results indicate that there are five latent...
