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Keywords: Congruence
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Journal Articles
Journal of Hospitality and Tourism Insights (2023) 6 (1): 1–17.
Published: 08 October 2021
...Alicia Mason; Elizabeth Spencer; Kaitlin Barnett; Jaquelyn Bouchie Purpose This study examines the prominence and congruence or “fit” between corporate social responsibility (CSR) activities and medical tourism providers (MTPs). In doing so, this study seeks to understand the forms of CSR commonly...
