... established through the current study has important ramifications from a tourism managers' perspective. Originality/value This study develops and validates an empirical model, which will be utilised as a framework to fully understand consumer confusion brought on by ineffective marketplace stimulation...

...Anuradha Sharma; Jagwinder Singh Pandher; Gyan Prakash Purpose Internet emergence has evolved the business of tourism companies, and every tourism company is available online and provides abundant choices, which causes consumers' confusion. The current study aims to investigate the interaction...