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Keywords: Consumer sentiment
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Journal Articles
Journal of Hospitality and Tourism Insights (2024) 7 (4): 1852–1870.
Published: 15 August 2023
... Emerald Publishing Limited Licensed re-use rights only Social media marketing Restaurant performance Sales revenue Audience engagement Consumer sentiment Advertising expenditure Web scraping Natural language processing Social networking sites (SNSs) such as Facebook and Twitter...
Journal Articles
Journal of Hospitality and Tourism Insights (2022) 5 (2): 253–273.
Published: 12 January 2021
... occupancy drops when the perceived economic uncertainty is high by studying the mediating effect of consumer sentiment in the relationship between economic policy uncertainty and hotel demand. Design/methodology/approach This quantitative study uses secondary data – US economic policy uncertainty (EPU...
