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Keywords: Consumer-based brand equity
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Journal Articles
Assessing the role of venturesomeness in a destination consumer-based brand equity model
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Journal of Hospitality and Tourism Insights (2023) 6 (1): 324–343.
Published: 14 December 2021
...Oliver Cruz-Milán Purpose Given the lack of research on the nomological validity of tourism destination consumer-based brand equity (CBBE) constructs incorporating core, well-established constructs from the travel and tourism discipline, this research investigates the influence of venturesomeness...
