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Keywords: Consumption setting
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Journal Articles
The effect of face on consumer responses to socially responsible hospitality brands: the role of consumption setting
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Journal of Hospitality and Tourism Insights (2023) 6 (5): 2595–2609.
Published: 16 February 2023
...Patrick Poon Purpose This study examines the effect of face on consumer responses to socially responsible hospitality brands and the influence of the consumption setting. Based on the literature on face concern, the consumption setting is expected to influence the effect of face on consumer...
