... successfully in destination marketing where they carried out a content analysis to explore food usage in destination marketing. They found that promoting cuisine and food is important in creating memorable experiences for the visitor as well as having successful destination marketing. Even though some studies...

... keywords. Based on the central theme of the research papers, the papers were divided into eight segments—consumer behavior, host behavior, host–guest relationship (HGR), trust in Airbnb, dominant theories in Airbnb, Airbnb regulation, Airbnb and hotels and macro impacts of Airbnb. In-depth content analysis...

... framework of friendly tourism destinations and compare older and younger adults' valuations of friendly destination attributes. Design/methodology/approach A mixed-method approach was used; in-depth interviews were conducted with 18 tourism stakeholders. Content analysis of the collected data...

... by applying probability distributions. Design/methodology/approach The study used content analysis of 369 US convention facility websites. Data collected from the websites recorded the presence or absence of the following tools facilitating virtual site visits: photos, floor plans, videos, 360-photos, 360...

...Marlon Santiago Viñán-Ludeña; Luis M. de Campos Purpose The main aim of this paper is to build an approach to analyze the tourist content posted on social media. The approach incorporates information extraction, cleaning, data processing, descriptive and content analysis and can be used...