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1-2 of 2
Keywords: Customer advocacy
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Journal Articles
Journal of Hospitality and Tourism Insights (2025) 8 (1): 1–19.
Published: 14 May 2024
...Leonardo Aureliano-Silva; Xiaoxiao Fu; Cihan Cobanoglu; M. Omar Parvez Purpose This study investigates the direct impact of app attachment on service recovery and customer advocacy and their combined impact on recommendation and purchase intention. The mediating mechanisms of service recovery...
Journal Articles
Journal of Hospitality and Tourism Insights (2024) 7 (4): 1831–1851.
Published: 08 August 2023
...Hsiu-Yu Teng; Chien-Yu Chen; Tien-Cheng Han Purpose Studies have explored the determinants of customer advocacy because of customer advocacy's vital role in improving the efficiency and effectiveness of marketing. The current research complements the existing literature in the hospitality field...
