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Keywords: Customer choice behaviour
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Journal Articles
Journal of Hospitality and Tourism Insights (2024) 7 (5): 2582–2602.
Published: 14 November 2023
...Arghya Ray; Biswadip Das; Long She Purpose Although there is a rising demand for organic food restaurants (OFRs), limited studies have attempted at understanding the drivers of customers' intention to visit OFRs. There is also a need to examine customers' choice behaviour in the context of OFRs...
