...Jinok Susanna Kim; Beng Kok Goh Purpose This study seeks to investigate the influence of personality traits of casino dealers on work engagement (WE), organizational commitment (OC) and customer orientation (CO) within the hospitality sector. To this end, this study investigates the relationship...

...Muhammad Imran; Aminullah Abdulrasheed Abdullah; Shafique Ur Rehman Purpose In the Malaysian hospitality sector, this study assesses the tripartite mediating role of service innovation, service quality and customer orientation between big data analytics and hotel performance. The goal...

... not examined a method for identifying sources of customer value in fast-food restaurants. Therefore, this study used customer orientation to find customer needs and generate customer value in fast-food restaurants. Design/methodology/approach This study presents a conceptual framework with six constructs...