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Keywords: Customer participation behaviour
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Journal Articles
Value reciprocity mechanism in hotels: testing customer participation behaviour and value co-creation as mediators and previous experience as a moderator
Available to Purchase
Journal of Hospitality and Tourism Insights (2025) 8 (6): 2206–2231.
Published: 30 January 2025
...Jinous Sadighha; Patrícia Pinto; Manuela Guerreiro; Ana Cláudia Campos Purpose This study investigates the reciprocity mechanism in value co-creation and clarifies how service providers may effectively trigger customer participation behaviour and boost value co-creation to enhance customer...
Journal Articles
What drives customers’ participation behaviour? Unveiling the drivers of affective satisfaction and its impacts in the restaurant industry
Available to Purchase
Journal of Hospitality and Tourism Insights (2025) 8 (2): 612–636.
Published: 24 July 2024
... and intangible elements. At the restaurant, the decisive goal is to achieve effective customer satisfaction (ACS), customer participation behaviour (CPB), and word of mouth (WOM) (Ribeiro et al., 2024). In terms of assessing restaurants, food, and service are considered the most vital factors...
