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Keywords: Customer perceived value
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Journal Articles
The role of customer orientation in creating customer value in fast-food restaurants
Available to Purchase
Journal of Hospitality and Tourism Insights (2023) 6 (5): 2359–2381.
Published: 08 December 2022
... This study found that proactive customer orientation has a substantial direct and positive impact on customer perceived value. Customer perceived value is also positively influenced by responsive and proactive customer orientations, with customer desired value change intensity acting as a moderator. Customer...
