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Keywords: Customer relationship management
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Journal Articles
Journal of Hospitality and Tourism Insights (2025) 8 (3): 1010–1029.
Published: 20 September 2024
...Richard Kofi Opoku; Gloria Kakrabah-Quarshie Agyapong; Abdulai Alhassan Purpose This research investigates the role of customer involvement (CINV) in customer relationship management (CRM) dimensions and customer retention (CR) in Ghana’s hotel industry. Design/methodology/approach...
