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Keywords: Customer value co-creation
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Journal Articles
Journal of Hospitality and Tourism Insights (2026) 9 (6): 2381–2403.
Published: 20 February 2026
...Ahmed Magdy; Hamada Hassan; Mohamed Hassan Elmakkawy; Islam Elbayoumi Salem Purpose This study investigates how charismatic leadership shapes pro-environmental behaviors and customer value co-creation in luxury hospitality settings. By integrating charismatic leadership theory, social identity...

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