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Keywords: Customer value co-creation (CVCC)
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Journal Articles
Journal of Hospitality and Tourism Insights (2023) 6 (5): 2317–2338.
Published: 20 December 2022
... CE as a potential antecedent to customer value co-creation (CVCC) (Opata et al., 2020). Fourth, it investigates the indirect effect of CVCC on CE and C-RPI to develop a unique customer experience (Abid et al., 2022). Fifth, the indirect effect of sensation seeking (SS) as moderator...
