Keywords: Customer-to-customer interaction
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Journal Articles
Journal of Hospitality and Tourism Insights (2022) 5 (3): 647–662.
Published: 06 May 2021
... to leverage customer-to-customer interactions in order to create immersive and memorable visitor experiences. Originality/value This research marks one of the first attempts to approach customer-to-customer interactions (CCIs) at theme parks by empirically examining the impact of the perceived similarity...

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