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Keywords: Destination brand experience
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Journal Articles
Journal of Hospitality and Tourism Insights (2025) 8 (5): 1743–1763.
Published: 11 March 2025
...Lin Shizhen; Kashif Hussain; Neethiahnanthan Ari Ragavan; Qasim Ali Nisar Purpose This study aims to investigate the impact of destination brand experience on destination brand equity through the role of emotions and brand credibility. Design/methodology/approach The author adapted...
