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1-3 of 3
Keywords: Destination brand image
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Journal Articles
Davood Ghorbanzadeh, AbdulHafiz Jones, Shahzad Ahmad Khan, Jennifer Chandra, Hitmi Khalifa Alhitmi, Kdv Prasad
Journal of Hospitality and Tourism Insights 1–17.
Published: 16 June 2026
... tourism industry, emphasizing the mediating roles of destination brand love (DBL) and destination brand image (DBI). Grounded in the Stimulus-Organism-Response (S-O-R) framework, it explores how AI-driven strategies foster cognitive and affective responses to enhance destination competitiveness. Design...
Journal Articles
Phuong Kim Thi Tran, Phong Le Tran, Nhat Thong Thi Nguyen, Nhi Hieu Thi Mai, Thuan Phuong Thi Huynh, Thanh Hoai Thi Doan, Nga Quynh Thi Vo
Journal of Hospitality and Tourism Insights (2026) 9 (2): 901–923.
Published: 08 October 2025
... communication (FSMC) impact film tourist behavior (e.g. destination brand loyalty) via cognition (e.g. lifestyle-congruence, destination brand image) and affect (e.g. destination brand immersion and love). Design/methodology/approach Data were collected from 404 Vietnamese film viewers via an online survey...
Journal Articles
Journal of Hospitality and Tourism Insights (2025) 8 (9): 3401–3418.
Published: 15 May 2025
...Aydan Bekar; Burhan Kılıç; Duygu Demir Purpose This study aims to investigate if slow cities’ destination brand image and domestic tourists’ environmental awareness influence their behavioural intentions towards slow cities. Design/methodology/approach Empirical data was collected from 402...
