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Keywords: Destination branding
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Journal Articles
Journal of Hospitality and Tourism Insights (2026) 9 (3): 1195–1212.
Published: 30 October 2025
...Deske W. Mandagi; Jupiter Weku; Helena M. Pongoh; Edwina Fabiola Rayo Purpose This study investigates the underexplored role of mystical narratives in destination branding, highlighting their multidimensional influence on brand formation. Design/methodology/approach A five-year, multisite...
Journal Articles
Journal of Hospitality and Tourism Insights (2025) 8 (11): 180–203.
Published: 12 August 2025
... 05 2025 19 05 2025 04 06 2025 18 06 2025 Film-induced tourism Bibliometric analysis VOSviewer Audiovisual fiction Tourism management Destination branding Spanish Research Agency PID2020-112668GB-I00/AEI/10.13039/501100011033 RQ4. What have...
Journal Articles
Journal of Hospitality and Tourism Insights (2020) 3 (2): 137–153.
Published: 02 October 2019
... opted for a comprehensive sample and not for a stratified sample, it was not possible to explore specific aspects regarding each region (Midwest, North, Northeast, Southeast and South) of the country. This type of detail could be interesting due to Brazil’s diversity. To identify destination-branding...
