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Keywords: Destination trust
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Journal Articles
Benard Korankye, Kaigang Yi, Prasad Siba Borah, Leslie Afotey Odai, Lois Tweneboa Kodua, David Amankona
Journal of Hospitality and Tourism Insights 1–18.
Published: 07 July 2026
... underexplored. This study examines how tourists’ subjective ESG knowledge influences sustainable tourism support intention through the sequential mechanisms of perceived ESG authenticity and destination trust. Design/methodology/approach Grounded in customer learning theory, signaling theory, and trust...
Includes: Supplementary data
Journal Articles
Journal of Hospitality and Tourism Insights (2026) 9 (5): 1926–1947.
Published: 30 December 2025
... the roles of perceived value (PV), adoption, authenticity and accessibility in shaping destination trust (DT) and PDs. Design/methodology/approach Data were gathered through online and in-person surveys using purposive sampling of AI chatbot users. The study employed PLS-SEM to comprehensively analyze...
