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Keywords: Digital marketing
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Journal Articles
Journal of Hospitality and Tourism Insights 1–29.
Published: 12 May 2026
... Health consciousness Digital marketing Deanship of Scientific Research, Vice Presidency for Graduate Studies and Scientific Research, King Faisal University, Saudi Arabia KFU253761 Funding: This work was supported by Deanship of Scientific Research, Vice Presidency for Graduate...
Journal Articles
Journal of Hospitality and Tourism Insights (2026) 9 (6): 2606–2625.
Published: 19 February 2026
... diverse markets. Originality/value This study contributes to cross-cultural digital marketing theory by extending Hofstede’s model into the context of global hotel brands. It offers empirical evidence that national culture continues to influence hospitality communication but is increasingly mediated...
Includes: Supplementary data
