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Keywords: Dual coding theory
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Journal Articles
Environmental messaging, corporate values, online engagement and purchase behavior: a study of green communications among eco-friendly coffee retailers
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Journal of Hospitality and Tourism Insights (2025) 8 (3): 1073–1094.
Published: 26 September 2024
... online ads and intentions to buy beverages from eco-friendly coffee retailers. Originality/value This study contributes to sustainability literature, dual coding theory and consumer value theory. Patcharaporn Mahasuweerachai can be contacted at: patchaporn@kku.ac.th 05 06 2024 06 08...
