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Keywords: Dynamic capabilities
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Journal Articles
The dynamic capabilities of AccorHotels in Brazil
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Journal of Hospitality and Tourism Insights (2020) 3 (2): 253–269.
Published: 04 October 2019
...João Henrique de Paiva Costa; Yákara Vasconcelos Pereira Purpose AccorHotels commenced operations in Brazil in the 1970s. Since then, the company has experienced several economic crises in that country and almost gone bankrupt. Using the dynamic capabilities (DCs) framework, the purpose...
