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Keywords: E-WOM
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Journal Articles
Online review authenticity and helpfulness: an integrative literature review and research agenda for consumer purchase intention in hospitality
Available to Purchase
Journal of Hospitality and Tourism Insights 1–19.
Published: 26 February 2026
... 07 01 2026 28 01 2026 © Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Online reviews e-WOM Review authenticity Review helpfulness Consumer purchase intention Literature review Hospitality industry AI-Generated reviews Multimodal...
Includes: Supplementary data
Journal Articles
Tales of luxury: unveiling gender-based insights into hotel brands’ Instagram marketing
Available to Purchase
Journal of Hospitality and Tourism Insights (2025) 8 (2): 420–447.
Published: 17 June 2024
...Anuja Chalke; Boon Liat Cheng; Michael Dent Purpose Storytelling-driven messaging for luxury hotels is a robust social media marketing strategy to boost electronic word of mouth (e-WOM) and induce visit intention. This paper focuses on individual-related characteristics related to imagery...
Journal Articles
The adoption of smart industry 4.0 app technology and harnessing e-WOM in the wine industry caused by a global pandemic: a case study of the Yarra Valley in Australia
Available to Purchase
Journal of Hospitality and Tourism Insights (2024) 7 (3): 1330–1348.
Published: 31 August 2022
...Paul Strickland; Kim M. Williams Purpose This exploratory study aims to examine how wine stakeholders' are adopting innovative advancements in smart industry 4.0 application technology (SI4.0AT) coupled with electronic word-of-mouth (e-WOM) techniques to increase winery visitation and wine sales...
Journal Articles
Beyond self-selection: the multilayered online review biases at the intersection of users, platforms and culture
Available to Purchase
Journal of Hospitality and Tourism Insights (2021) 4 (1): 77–97.
Published: 30 August 2020
... (iResearch, 2018) and (2) few studies have examined biases in Chinese online restaurant reviews. The findings have implications for e-WOM marketing and consumer behavior research, as well as cross-cultural research in general. The majority of extant consumers’ behavior research studies using online...
