...-specific empirical model Source(s): Developed by authors Online reviews e-WOM Review authenticity Review helpfulness Consumer purchase intention Literature review Hospitality industry AI-Generated reviews Multimodal reviews Declaration of conflicting interest...

...Anuja Chalke; Boon Liat Cheng; Michael Dent Purpose Storytelling-driven messaging for luxury hotels is a robust social media marketing strategy to boost electronic word of mouth (e-WOM) and induce visit intention. This paper focuses on individual-related characteristics related to imagery...

...Paul Strickland; Kim M. Williams Purpose This exploratory study aims to examine how wine stakeholders' are adopting innovative advancements in smart industry 4.0 application technology (SI4.0AT) coupled with electronic word-of-mouth (e-WOM) techniques to increase winery visitation and wine sales...

... (iResearch, 2018) and (2) few studies have examined biases in Chinese online restaurant reviews. The findings have implications for e-WOM marketing and consumer behavior research, as well as cross-cultural research in general. The majority of extant consumers’ behavior research studies using online...