Skip to Main Content
Keywords: E-WOM
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Journal Articles
Journal of Hospitality and Tourism Insights (2025) 8 (2): 420–447.
Published: 17 June 2024
...Anuja Chalke; Boon Liat Cheng; Michael Dent Purpose Storytelling-driven messaging for luxury hotels is a robust social media marketing strategy to boost electronic word of mouth (e-WOM) and induce visit intention. This paper focuses on individual-related characteristics related to imagery...
Journal Articles
Journal Articles

or Create an Account

Close Modal
Close Modal