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Keywords: East Africa
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Journal Articles
Resident loyalty formation for the survival of African-ethnic restaurants during COVID-19: the adaptive capabilities logic
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Journal of Hospitality and Tourism Insights (2023) 6 (1): 52–69.
Published: 15 October 2021
...Samson Omuudu Otengei; George Changha Purpose This qualitative research aimed to explore the relationship between adaptive dynamic capabilities and resident loyalty formation among African-ethnic restaurants (AERs) during COVID-19 in East Africa. Design/methodology/approach Anchored...
