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Keywords: Eco-process innovation
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Journal Articles
Samina Quratulain, Mohd Ahmad Al-Hawari, Shaker Bani-Melhem, Maen Al Hawari, Mohamed Gamal Aboelmaged
Journal of Hospitality and Tourism Insights (2026) 9 (7): 2853–2872.
Published: 05 March 2026
...Samina Quratulain; Mohd Ahmad Al-Hawari; Shaker Bani-Melhem; Maen Al Hawari; Mohamed Gamal Aboelmaged Purpose This study examines the role of multiple stakeholders in eco-process innovation and the perceived value of green hospitality organizations. We propose customer involvement as a primary...
