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Keywords: Electronic word of mouth
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Journal Articles
Journal of Hospitality and Tourism Insights (2023) 6 (2): 404–424.
Published: 10 January 2022
...Sandip Mukhopadhyay; Ritesh Pandey; Bikramjit Rishi Purpose In recent times, the growing use of electronic word of mouth (eWOM) has attracted consumers, organizations and marketers alike. The objective of this study is to summarize and compare the current mass of eWOM research published in leading...
Journal Articles
Journal of Hospitality and Tourism Insights (2020) 3 (3): 273–289.
Published: 17 March 2020
...Patrokil Kanje; Goodluck Charles; Elly Tumsifu; Lena Mossberg; Tommy Andersson Purpose The purpose of this article is to examine the role of customer engagement (CE) on electronic word of mouth (eWOM) behavior among vacationers in Tanzania. The article disaggregates CE into cognitive process...
