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Keywords: Electronic word of mouth
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Journal Articles
Journal Articles
Journal of Hospitality and Tourism Insights (2020) 3 (3): 273–289.
Published: 17 March 2020
...Patrokil Kanje; Goodluck Charles; Elly Tumsifu; Lena Mossberg; Tommy Andersson Purpose The purpose of this article is to examine the role of customer engagement (CE) on electronic word of mouth (eWOM) behavior among vacationers in Tanzania. The article disaggregates CE into cognitive process...

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