... behaviours – such as consumer engagement, electronic word-of-mouth (eWOM) and continued use of AI-powered devices – are influenced through a multistage process, with satisfaction acting as a mediating variable. Trust emerged as a significant antecedent of satisfaction, shaped by both heuristic cues (i.e...

...-trip phases. Design/methodology/approach A conceptual framework was developed through a narrative synthesis of existing literature on smart tourism, smart tourism technologies ( STTs ), and stakeholder engagement. This model was then refined through 14 semi-structured interviews with tourism...

... the moderating influence of guest engagement on the relationships between CRM practices and guest satisfaction and loyalty. Design/methodology/approach An integrated theoretical framework is developed by incorporating CRM practices and guest engagement into the satisfaction-loyalty framework. Two research...

...Md Rabiul Islam; Sandra Maria Correio Loureiro; Inês Carvalho; Ana Ramires Purpose This study proposes a conceptual model and aims (1) to understand how co-creation experience influences guest engagement, (2) to analyse the effect of satisfaction and affective image between co-creation experience...

...Li-Ling Liu; Hsiu-Yu Teng Purpose Customer engagement has key practical implications for hospitality management. However, little is known about how perceived coolness and wow affect customer engagement. The purpose of this research was to investigate the associations among perceived coolness...

...María-del-Carmen Alarcón-del-Amo; Carlota Lorenzo-Romero; Miguel-Ángel Gómez-Borja Purpose This study aims to understand the motivations behind using Airbnb as a collaborative housing platform brand, their impact on satisfaction and engagement, and how the latter affects brand electronic Word...