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Keywords: Engagement in AI
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Journal Articles
Journal of Hospitality and Tourism Insights (2024) 7 (3): 1660–1678.
Published: 17 May 2024
...Naseer Abbas Khan Purpose This study aims to determine how the attitudes toward artificial intelligence (AI) of religious tourists affect their AI self-efficacy and their engagement in AI. This study specifically intends to investigate the mediating role of AI self-efficacy in the relationship...
