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Keywords: Entrepreneurial tenacity
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Journal Articles
Journal of Hospitality and Tourism Insights (2025) 8 (2): 393–419.
Published: 03 June 2024
... of Thailand were chosen as target respondents because women’s participation is more than 40% in entrepreneurial businesses. Findings The findings revealed that entrepreneurial marketing, entrepreneurial opportunity and entrepreneurial tenacity have a significant influence on entrepreneurial initiatives...
