...Mutlu Kaya; Seden Dogan Purpose This study examines how environmental awareness and environmental concern shape travelers' endorsement of airline environmental CSR initiatives and how these perceptions influence attitudes toward eco-friendly flights, booking intention and willingness to pay...

...Ahmed Mohamed Hasanein; Kareem A. Rashwan Purpose The urgency of environmental challenges has heightened the need to understand the psychological and organizational drivers of sustainable consumption behavior (SCB). This study examines the effect of environmental awareness (EA) on SCB...

...Aydan Bekar; Burhan Kılıç; Duygu Demir Purpose This study aims to investigate if slow cities’ destination brand image and domestic tourists’ environmental awareness influence their behavioural intentions towards slow cities. Design/methodology/approach Empirical data was collected from 402...

...Zhang Lili; Muhammad Rafiq Purpose This study aims to explore the influence of green participative leadership on hotel employees’ pro-environmental behavior. Additionally, we seek to analyze the mediating role of green self-efficacy in this relationship while examining how environmental awareness...

...Pimtong Tavitiyaman; Xinyan Zhang; Hiu Man Chan Purpose This study explored the impact of environmental awareness, knowledge, habits, attitudes, subjective norms and perceived behavioural control on purchase intention towards an eco-friendly hotel from a hotel guest perspective. The mediating role...