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Keywords: Equity theory
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Journal Articles
Journal of Hospitality and Tourism Insights (2026) 9 (5): 2085–2100.
Published: 05 February 2026
... willingness-to-pay. Tipping Choice-based conjoint analysis Willingness-to-pay Equity theory Restaurants As inflation continues to impact US consumer spending, popular press articles have addressed the issue of tipflation (e.g. Kelly, 2023). Many restaurants that previously only had a tip jar...
