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Keywords: Ethnic food
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Journal Articles
Journal of Hospitality and Tourism Insights (2024) 7 (2): 743–762.
Published: 08 May 2023
...Sabreena Nawaz Baba; Zubair Ahmad Dada; Reyaz A. Qureshi Purpose This study explores the tourists' behavioral intention toward tasting ethnic food by proposing 'enjoyment’ as an indirect mechanism in improvising the model of Wang. In other words, when affective and cognitive components...
Journal Articles
Journal of Hospitality and Tourism Insights (2019) 2 (4): 341–357.
Published: 05 June 2019
...Jee Hye Lee; Azlin Mustapha; Johye Hwang Purpose This study evaluated risk perception as a critical factor influencing the intention to visit ethnic restaurants; in addition, the role of food safety information in reducing risk perception toward ethnic food was examined. Finally, the purpose...
