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Keywords: Event industry
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Journal Articles
Driving event tech adoption: extending UTAUT with perceived investment value
Available to Purchase
Journal of Hospitality and Tourism Insights (2026) 9 (6): 2626–2647.
Published: 16 February 2026
... 14 01 2026 17 01 2026 © Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Event industry Technology adoption Experience Emerging technologies Unified theory of acceptance and use of technology Technological innovation has become...
