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Keywords: Expectancy-disconfirmation
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Journal Articles
Value-driven environmental advocacy in tourism: understanding the drivers of negative eWOM among tourists visiting island destinations
Available to Purchase
Journal of Hospitality and Tourism Insights (2026) 9 (2): 747–766.
Published: 01 October 2025
... and Expectancy-Disconfirmation theories into the digital tourism context, highlighting how tourists' value orientations interact with situational perceptions to influence environmental advocacy through negative eWOM. Schwartz (1992) refers to values as motivational constructs that guide and explain...
