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Keywords: Expectation confirmation theory
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Journal Articles
Journal of Hospitality and Tourism Insights (2021) 4 (5): 545–564.
Published: 28 September 2020
... The medical tourists taken medical services from India constituted the population of this study. By applying a purposive and snowball sampling techniques, samples were selected. Based on the expectation confirmation theory (ECT) and a modified medical tourism experience model, this study empirically analyzed...
