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Keywords: Experiential consumption
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Journal Articles
Applying UTAUT and experiential consumption theory to understand the adoption of ChatGPT’s digitalized itinerary
Available to PurchaseDavood Ghorbanzadeh, Biju Theruvil Sayed, Hitmi Khalifa Alhitmi, Riyam Adnan Hasan, Mohammed Hasan Aldulaimi, Kdv Prasad
Journal of Hospitality and Tourism Insights (2025) 8 (9): 3339–3358.
Published: 13 May 2025
... planning applications by building upon the Unified Theory of Acceptance and Use of Technology (UTAUT) and incorporating experiential consumption theory, specifically focusing on utilitarian and hedonic values. Design/methodology/approach This research surveyed 384 travelers who use mobile applications...
Journal Articles
Designing memorable guest experiences: Development of constructs and value generating factors in luxury hotels
Available to Purchase
Journal of Hospitality and Tourism Insights (2019) 2 (4): 358–376.
Published: 12 June 2019
... Publishing Limited Licensed re-use rights only Experiential consumption Luxury hotels Loyalty Value creation Memorable experiences Service experience constructs The importance of managing customer experiences is recognized in many business contexts, especially within the service sector...
