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Journal Articles
Emotional and cognitive involvement of consumers with hotel brands on social networking sites
Available to Purchase
Journal of Hospitality and Tourism Insights (2019) 2 (4): 377–390.
Published: 24 June 2019
... 10 01 2019 08 03 2019 19 04 2019 25 04 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Facebook Social networking sites Brand attitude Persuasion theory The presence of social media, specifically social...
