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Keywords: Film involvement
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Journal Articles
Phuong Kim Thi Tran, Phong Le Tran, Nhat Thong Thi Nguyen, Nhi Hieu Thi Mai, Thuan Phuong Thi Huynh, Thanh Hoai Thi Doan, Nga Quynh Thi Vo
Journal of Hospitality and Tourism Insights (2026) 9 (2): 901–923.
Published: 08 October 2025
...Phuong Kim Thi Tran; Phong Le Tran; Nhat Thong Thi Nguyen; Nhi Hieu Thi Mai; Thuan Phuong Thi Huynh; Thanh Hoai Thi Doan; Nga Quynh Thi Vo Purpose Rooted in the cognition–affect–conation (C–A–C) model, this study develops a model to explore how film involvement (FI) and film-related social media...
