Keywords: Financial performance
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Journal of Hospitality and Tourism Insights (2024) 7 (5): 2504–2524.
Published: 13 November 2023
.... The study also investigates financial performance (FP) and customer-based performance (CBP). Design/methodology/approach Data were collected from Morocco through multiple-informant design surveys to explore three perspectives related to three actors involved in the process, that is, the managers...

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