... in terms of numbers, faces retention challenges and intense competition. In this context, this study aims to contribute to the field by testing a theoretical model that examines the effects of customer centricity on food quality, brand equity and perceptions of price fairness as well as its influence...

... Pho. Findings The findings show that food quality demonstrates the strongest impact on restaurant choice intention, followed by authenticity and nostalgia marketing. These relationships are partially mediated by perceived value. Hygiene risks and perceived value are also found to directly affect...

...Li Ge; Chun-Hung (Hugo) Tang; Carl Behnke; Richard Ghiselli Purpose This study (1) assessed restaurant consumers' perceived importance of better food quality versus larger portion sizes, (2) classified restaurant consumers into different segments based on their perceived importance of seven food...

... and explores the relationship between staff-related service dimensions, atmosphere, food quality and revisit in a full-service setting. Design/methodology/approach This study combines an often neglected mystery guest approach with partial least square–structural equation modeling (PLS-SEM) to shed more...