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Keywords: Food transformation salience
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Journal Articles
Journal of Hospitality and Tourism Insights (2025) 8 (10): 3585–3605.
Published: 06 June 2025
... on the effectiveness of food transformation salience (FTS) messaging, price premiums and conspicuous consumption, aiming to identify how these factors drive mindful consumption and inform targeted marketing strategies. Design/methodology/approach The research included three studies to explore the relationship...
